(1.Department of Physical Education,Zhongshan University,Guangzhou 510089,China；
2.Guangzhou Institute of Physical Education,Guangzhou 510075,China)Abstract: At the view of brand management,The essay discussed the importance of brand orientation to the brand shape and the orientation strategy of CBA,and pointed out the defect in the operation of CBA.
Key words: CBA；band orientation; orientation strategy |
