|(1.Institute of Physical Education, South China Normal University, Guangzhou 510631, China；
2.Department of Physical Education,Shangqiu Normal College，Shangqiu 476000,China)
Abstract:After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future.
Key words:sports communication industry; WTO; sports resource; China