| (1.Department of Physical Education,Shantou University,Shantou 515063,China;2.Education Bureau of Shantou Shenping,Shantou 515063,China) Abstract:Business sponsor has successfully joined in professional sports.It made a more closely linkage between sports and business and has a broad space for further development. The successful experience of combination between professional sports and business sponsor gave a reference for school sports. The analysis of management of sponsor in professional sport and school sports show that an interactive exploitation between school sports and business sponsors is possible and necessary.
Key words: school sport; sport sponsor; sport competition |
