CBA' broadcasting property rights exploitation and marketing CHEN Shu-hua1， XU Yong-gang1， WANG Heng-tong2
（1.College′Office；2.Graduate Department，Guangzhou Institute of PE，Guangzhou 510075，China） Abstract: This paper analysed the CBA’broadcasting property rights exploitation and the vallation in marketing based on our country’TV manage system.The solution has been provided accordingly to reinforce the sell of the CBA’broadcasting property rights exploitation. Key words: CBA；broadcasting property rights；exploitation
