(1.College of Phycical Education,Guangxi Normal University, Guilin 541004,China;
2.Guangxi Nanning Sport Bureau,Nanning 530031,China)Abstract:Based on the comprehensive analysis of economy developing level and sports industry developing status of Sino-South East Asian Nations free trade zone, the authors put forward China’s sports industry strategy in free trade zone: building sports industry platform; establishing opened industry conception starting from education; expanding sports tourism market; strengthening communication and cooperation of sports training; implementing brand strategy; and cultivating sports goods market.
Key words: China; East Asian Nations; sports industry
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