| （College of PE and Sports Science,South China Normal University,Guangzhou 510631,China） Abstract: The TV relay right relies on the grand games.In the past years,the TV relay right of sport has been a great industry system. The prices of the TV relay right is more and more high,and the media is united with the sports department.To get much more money,the sport department construct some TV stations.In the same time,the new technologies are used to the TV relay,in the way,to advance the industrialization of sport TV relay.
Key words: Olympic Games; TV relay right; industrialization; media |
