| (Primary Education College,Ningbo University,Ningbo 315016,China) Abstract: From the brand culture is urgent that athletics product brand of the core resources sets out,expatiating the front our country athletics product business enterprise proceed brand culture developments with necessity, here the foundation ascends to point out the our country the athletics thing business enterprise in proceed brand culture developments of some shortage,and put forward what time considers:clear and definite brand culture fixed position;the brand culture wants to make a point of the character;value the brand culture marketing;developments brand cultural and long-term;make a point of the brand culture race turn with the combination of the internationalization.
Key words: athletics product; brand; brand culture |
