|（1.Hebei Institute of Physical Education，Shijiazhuang 050041，China；
2.Shijiazhuang University of Economics，Shijiazhuang 050031，China）
Abstract: Sports industry governing mechanisms aim at rationally allocating sports resources, so that limited sports resources can maximize the commercial value of the sports industry. In terms of the degree of its compulsion on sports resource allocating behaviors, sports industry governing mechanism can be divided into rigid governing mechanism, flexible governing mechanism and neutral governing mechanism. These three governing mechanisms play their roles in rationally allocating sports resource from different perspectives, having different characteristics of their own. These three governing mechanisms are in a mutual supplementation and promotion relation, coexisting in the same system, and jointly playing their roles in radically reforming the sports industry, optimizing resource allo-cation, and promoting the commercial value of the sports industry.
Key words: sports sociology；sports industry；degree of regulation compulsion