| (Department of Physical Education,Changsha University of Science & Technology,Changsha 410076,China) Abstract: Resource input is the precondition and foundation for the steady development of athletic sports. The stability of the allocation of sports product resources is different under different modes since the investing capability of the main body to allocate the resources and the orientation of the value of sports products are different. The way to enhance the stability of the allocation of sports product resources is to classify sports products and select the combined mode consisted of single government mechanism or market mechanism accordingly in accordance with the relative magnitude (or value objective) of social value and economic value of sports products, and to apply certain corrective mechanism. Whereas the combined mode in which amateur sports products are allocated by government mechanism and professional sports products are allocated by market mechanism is certainly a more ideal objective mode for allocating sports product resources currently in China.
Key words: sports products; allocation of resources; market mechanism
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