| （1.Guangzhou Institute of Physical Education，Guangzhou 510500，China：2.Guangdong Ocean University，Zhanjiang 524088，China) Abstract: By investigating residents in the Tianhe district in Guangzhou via random sampling, the authors studied their monthly fitness consumption expenses and the relations between whether they participated in fitness consump-tion and relevant affecting factors, and revealed the following findings: the degrees of influence of subjective fac-tors, objective factors and environmental factors on fitness consumption on showed a trend of increasing in turn, but there were no significant differences (P>0.05); the degrees of influence of factors such as good fitness place or en-vironment, good equipment, enjoying fitness consumption, support from friends etc. on monthly fitness consump-tion expenses, were high; fitness service, fitness accident, fitness effect and professional guidance were important factors which affected whether the residents investigated participated in fitness consumption; such two factors as other ways of consumption being more attractive and insufficient professional guidance were main factors which affected fitness consumption, and sensitive factors as well.
Key words: social sports；power of fitness consumption；regression analysis；sensitive factor；Tianhe district in Guangzhou |
